We value "attentive service" and strive to increase added value.

Nearly 60 years have passed since the founder, who solidified his business foundation as an automobile dealer after the war,
became convinced that "It's time for the leisure industry." and made great strides in the development of Onsen hotel.
We will move forward while keeping an eye on what will change as we evolve and what will continue to be protected.
That posture will not change.
Noguchi Kanko will spare no effort to increase added value and aim to become a company in 100years.

• 

  Noguchi Kanko Group began in 1963. Noboribetsu Prince Hotel Co., Ltd was established in Noboribetsu City, Hokkaido.

  Noboribetsu Prince Hotel, which opened the following year, started with 43 guest rooms under the slogan "hearty hospitality"
  and it has been almost 60 years since then.
  Noguchi Kanko Group has been developing hotel business based on the idea of "more and better, cheaper," since its establishment.
  Up until the 1990s, we expanding our series of reasonably priced pavilions, but with the eruption of Mt. Usu in 2000 ,
  we began planning to expand our high-grade Bourou series and tried to expand outside of Hokkaido, and opened "Nonokaze" in Toya in 2012 .
  As a large hotel, the hotel has a higher quality than the Tei series and is very popular with our guests. In 2015,
  we established the "Midorinokaze" in Kita-Yuzawa (2015). Currently, it is developed in three categories: Tei, Kaze and Bourou.

• 

  Hideo Noguchi

  President and CEO,Noguchi Kanko Group. Born in March 1948.
  He was born in Noboribetsu City. He graduated from Waseda University.
  In1971, he joined Noboribetsu Prince Hotel (1987: The company was renamed Noguchi Kanko.).
  He became a vice president in1990 and a president in 1999.

  Our company's corporate motto is "Fresh & Fast".

  The previous generation, who was the founder of Noguchi Kanko, did not have the know-how or the funds,
  but the only product that made Noguchi Kanko unique was the "attentive service". This is still the most important product in our hotel.
  In order to realize the service that our hearts go to, we must face our customers with fresh feelings every day
  and change with speed. While pursuing change and speed, we will continue to provide our customers with abundant
  services in an unchanging spirit. This has led to the pride of those working for Noguchi Kanko Group.
  In the future, we will continue our efforts to increase added value by providing hospitality services that make us want to
  visit again and again with pride in our work where we can meet our customers' smiles, learn a lot from our conversations
  with them, and bring back pleasant memories.

Passing on traditions and paving the way for a future ahead of innovation.
Noguchi Pride is always one step ahead of the times.